The Retention Registry

Retention offer guardrails are the operator way to run retention experiments safely—so cannibalization and discount dependency don’t quietly eat your margin.

Use simulation to choose what’s worth testing, then use A/B tests to prove what’s worth scaling.

Retention simulation doesn’t replace A/B tests—it replaces the weeks you waste arguing about which A/B tests you should run.

Scaling retention isn’t “run more tests.” It’s increase experiments per segment without increasing risk or workload—and most teams are built for the opposite.

Some retention offers don’t reduce churn… they teach customers how to churn better (and they get really good at it).

Stop optimizing for “more tests” and start optimizing for decision velocity.