Fitness & wellness
Catch member churn before the cancellation form.
Swivel reads bookings, check-ins, memberships, payments, and messages to spot who is slipping and launch the right save play.
The leak
Where members fade out before they ever cancel.
The January cohort
A new member books three classes in week one, then misses two weeks. Billing still says active, but the routine never formed.
Attendance decay
A regular drops from three visits a week to one, then disappears from the schedule. The front desk only hears about it when they ask to cancel.
The freeze-or-cancel moment
Travel, injury, or a busy stretch turns into a cancellation. A one-month freeze would have kept the relationship alive.
The plays
A specialist for every way a member drifts away.
Each engine works a different member moment: onboarding, attendance rescue, failed payments, freezes, class-pack conversion, and win-back.
Churn Risk Radar
Catch attendance decay early
Watches check-ins, bookings, missed classes, and package usage to flag members drifting below their own baseline.
Churn Risk Radar
Read the new-member risk
Finds new members who do not reach the first habit milestone, then routes them to the coach, class, or offer most likely to stick.
Cancellation Save Engine
Offer a freeze instead of a cancel
Matches travel, injury, schedule, or price reasons to a freeze, lighter plan, or staff follow-up instead of a generic goodbye.
Cancellation Save Engine
Convert the class pack
Finds members nearing the end of a pack and recommends the right membership tier based on attendance pattern.
Win-Back Engine
Win back the lapsed member
Re-approaches canceled members when a new class, coach, season, or routine gives them a specific reason to come back.
Win-Back Engine
Reactivate the seasonal drop-off
Times outreach around the member's former routine, not a generic calendar blast.
Reads your stack
Connects to the systems your members already live in.
The tools the agents read from to do the work, not a list of customers.
ABC Fitness
Glofox
Mariana Tek
Stripe
Square
Twilio
WhatsApp
HubSpot
Intercom
Put the agent team to work on your members.
Have an attendance rescue, trial conversion, or freeze-save play you know should exist? Let our agent teams fix the stuck member moments your staff never has time to chase.